i-Folks digital agency

Web analytics

Besides a strategic marketing plan and quality development, fine-tuning your campaign is an essential condition for maximum return.

Fine-tuning is obviously based on measurement of the results. We always map out the success factors and the bottlenecks in your campaign.

................................................................................................................................................................

I-Folks uses various methodologies to get a correct and complete picture of the results of a campaign:

01 clickstream measurement
02 engagement measurement
03 profile analysis
04 social monitoring
05 outcome and customer life cycle analysis

................................................................................................................................................................

Clickstream measurement

A clickstream measurement mainly shows the volume of traffic and conversions. Number of visitors, number of conversions, CPC, CTR, conversion costs, conversion rate, etc. The objective is also to plot a nominal campaign result.

................................................................................................................................................................

Engagement measurement

This measurement determines visitors’ commitment. We investigate the quality of the traffic and the extent to which the message of the campaign and website meets the information needs of the target audience. How many visits are needed to achieve a conversion and in what sequence are the traffic builders used? Does the visitor return to the website again after the conversion and, if so, what information is he looking for? What was the last traffic builder before a visitor converted? Are there bottlenecks in the conversion funnel? When a visitor goes through a lot of pages during a visit, is it positive (shows a lot of interest) or rather negative (has difficulty finding his information)?

................................................................................................................................................................

Profile analysis

Which target audiences can be distinguished? What are the campaign results for the different target audiences? Are these target audiences susceptible to the same message or does the advertising need to be segmented? Is a target audience more sensitive to a particular message or theme during a certain period? Can we implement a cross-selling strategy using profile tracking?

................................................................................................................................................................

Social monitoring

Does your campaign have a positive or a negative impact on your online brand equity? We use social monitoring tools to follow the positive and/or negative buzz that occurs within the social media. In addition to an analysis we advise you how to react to negative buzz and/or how you can benefit from positive buzz to further strengthen your online presence. Often the advice from social monitoring is a good basis for setting up or fine-tuning a social media strategy.

................................................................................................................................................................

Outcome and customer life cycle analysis

We can not only map out the online results of a campaign with outcome analysis, we can also analyze the influence of a campaign on business results by using end-to-end tracking.
By using customer life cycle analyses it becomes clear what process a prospect goes through before deciding to become a customer and what the triggers are to convince him to make another purchase.

................................................................................................................................................................

Besides standard packages like Google Analytics, Nedstat and Viralheat, i-Folks also uses custom tools to make the most targeted and in-depth analysis possible.

................................................................................................................................................................