i-Folks digital agency

Digital marketing agency

As a digital marketing agency, our mission is to strive for a optimum return (ROMI: Return on Marketing Investment) on your marketing investments by using profile and behavioural (re)targeting marketing strategies.

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Profile and behavioural targeting means that the message of your marketing actions is tailored to a specific target audience/visitor and to the phase of the conversion cycle in which the visitor happens to be.

Retargeting is a strategy for making a new approach to visitors to a digital contact point who have not yet converted but have shown sufficient engagement. In addition, visitors who have converted are approached again after a certain period of time with the aim of a resale. Studies show that various contacts are often needed with a potential customer before s/he proceeds to a conversion (e.g. ordering a product, completing a contact form, etc.).

Profile and behavioural (re)targeting strategies ensure higher conversion rates and lower conversion costs or, in other words, a better return for your marketing budget.

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Developing, implementing, fine-tuning and evaluating high-impact marketing strategies requires considerable expertise. At i-Folks, you can count on an extensive team of specialists in the following disciplines:

01 Media: search engine advertising, search engine optimization, link building, social media marketing, online advertising, email marketing

02 Dialogue: copywriting, conversation management

03 Development: website development, social media development, mobile development,
     cloud development

04 Intelligence: usability, behavioral science, visitor/customer profiling

05 Analytics: web analytics, marketing data analytics

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