i-Folks digital agency

SEA - Search engine advertising - Google Adwords

Today, much of the online campaign budget goes to SEA (advertising in search engines), this says a lot about the big impact of this concept. A wide range of impressions, coupled with a single cost per click are the basis of this success.

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Conducting an SEA campaign with a good ROI requires more than determining some keywords and establishing a campaign budget. A major pitfall in SEA is not using the budget strategically, such as when you pay for traffic coming from the wrong target audience.

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I-Folks investigates for you which keywords bring the right target audience to your website, ie what keywords provide you not only with traffic but also with conversions!

By managing your campaign cleverly we ensure that traffic and conversions are generated at the best possible cost.

We build your SEA campaign so that it meets the right information needs of your target audience within the conversion cycle.

Campaigns are grouped thematically.

For each keyword, we apply the right bidding strategy depending on the conversion rate and place in the conversion cycle.

Finally, we provide you with clear reporting so that you can follow the results of your campaign easily and efficiently.

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